:root {
  --purple: #503466;
  --purple-deep: #342044;
  --purple-mid: #6e4a86;
  --lilac: #eee8f3;
  --lilac-2: #f7f4f9;
  --green: #78913a;
  --green-soft: #dfeac0;
  --ink: #2f2b33;
  --muted: #69636d;
  --line: #ddd5e3;
  --white: #fff;
  --shadow: 0 18px 42px rgba(52,32,68,.14);
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; color: var(--ink); font-family: Arial, Helvetica, sans-serif; line-height: 1.6; background: #fff; }
a { color: inherit; }
img { display: block; max-width: 100%; }
.wrap { width: min(1180px, calc(100% - 40px)); margin-inline: auto; }
.skip { position: absolute; left: -9999px; }
.skip:focus { left: 16px; top: 16px; z-index: 1000; background: #fff; padding: 10px 14px; }
.site-header { position: sticky; top: 0; z-index: 50; background: rgba(255,255,255,.97); border-bottom: 1px solid rgba(80,52,102,.14); backdrop-filter: blur(10px); }
.nav-row { min-height: 92px; display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.logo-link img { width: 255px; height: auto; }
.main-nav { display: flex; align-items: center; gap: 28px; }
.main-nav a { text-decoration: none; font-weight: 700; color: var(--purple-deep); font-size: .94rem; }
.main-nav a:hover { color: var(--purple-mid); }
.nav-cta { padding: 11px 18px; border-radius: 6px; color: #fff !important; background: var(--purple); }
.menu-button { display: none; border: 1px solid var(--purple); color: var(--purple); background: #fff; padding: 10px 14px; border-radius: 6px; font-weight: 700; }
.hero { position: relative; overflow: hidden; background:
  linear-gradient(115deg, rgba(247,244,249,.98) 0%, rgba(247,244,249,.92) 47%, rgba(237,232,243,.78) 100%),
  radial-gradient(circle at 85% 20%, rgba(120,145,58,.24), transparent 34%);
}
.hero::after { content: ""; position: absolute; right: -120px; bottom: -220px; width: 620px; height: 620px; border-radius: 50%; border: 72px solid rgba(80,52,102,.07); }
.hero-overlay { position: absolute; inset: 0; background: linear-gradient(180deg, transparent, rgba(80,52,102,.025)); pointer-events: none; }
.hero-grid { position: relative; z-index: 1; min-height: 650px; padding: 86px 0; display: grid; grid-template-columns: 1.18fr .82fr; gap: 76px; align-items: center; }
.eyebrow { margin: 0 0 16px; font-size: .78rem; text-transform: uppercase; letter-spacing: .14em; font-weight: 800; color: var(--green); }
.eyebrow.dark { color: var(--purple); }
.eyebrow.light { color: #dfeac0; }
h1,h2,h3 { margin-top: 0; line-height: 1.15; color: var(--purple-deep); }
h1 { margin-bottom: 24px; font-size: clamp(3rem, 6vw, 5.4rem); letter-spacing: -.04em; max-width: 800px; }
h2 { margin-bottom: 18px; font-size: clamp(2.1rem, 4vw, 3.4rem); letter-spacing: -.025em; }
h3 { margin-bottom: 10px; font-size: 1.2rem; }
.lead { max-width: 760px; margin-bottom: 30px; font-size: 1.2rem; color: var(--muted); }
.actions { display: flex; gap: 14px; flex-wrap: wrap; margin-bottom: 30px; }
.button { display: inline-flex; align-items: center; justify-content: center; min-height: 50px; padding: 12px 22px; border-radius: 6px; text-decoration: none; font-weight: 800; transition: transform .2s, box-shadow .2s, background .2s; }
.button:hover { transform: translateY(-2px); }
.primary { color: #fff; background: var(--purple); box-shadow: 0 10px 24px rgba(80,52,102,.22); }
.primary:hover { background: var(--purple-deep); }
.secondary { color: var(--purple); background: #fff; border: 1px solid var(--purple); }
.hero-facts { display: flex; flex-wrap: wrap; gap: 10px; }
.hero-facts span { padding: 8px 12px; border-radius: 999px; background: #fff; border: 1px solid var(--line); font-size: .86rem; font-weight: 700; color: var(--purple-deep); }
.why-card { padding: 30px; background: #fff; border-top: 7px solid var(--purple); border-radius: 12px; box-shadow: var(--shadow); }
.why-label { margin: 0 0 16px; color: var(--purple); font-weight: 800; }
.why-card ul { margin: 0; padding: 0; list-style: none; }
.why-card li { position: relative; padding: 16px 0 16px 34px; border-top: 1px solid var(--line); }
.why-card li:first-child { border-top: 0; }
.why-card li::before { content: "●"; position: absolute; left: 0; top: 18px; color: var(--green); font-size: .8rem; }
.why-card strong, .why-card span { display: block; }
.why-card strong { color: var(--purple-deep); }
.why-card span { color: var(--muted); font-size: .92rem; }
.audience-strip { background: var(--purple); color: #fff; }
.audience-grid { display: grid; grid-template-columns: 1fr 1fr; }
.audience-grid article { display: grid; grid-template-columns: 54px 1fr; gap: 18px; padding: 34px 40px; }
.audience-grid article + article { border-left: 1px solid rgba(255,255,255,.24); }
.audience-icon { display: grid; place-items: center; width: 48px; height: 48px; border-radius: 50%; background: rgba(255,255,255,.13); color: #fff; font-size: 1.4rem; }
.audience-grid h2 { color: #fff; font-size: 1.55rem; margin-bottom: 8px; }
.audience-grid p { margin: 0; color: rgba(255,255,255,.82); }
.mini-label { font-size: .75rem; text-transform: uppercase; letter-spacing: .12em; font-weight: 800; }
.section { padding: 100px 0; }
.section-head { max-width: 760px; margin-bottom: 44px; }
.section-head.compact { margin-bottom: 34px; }
.section-head > p:last-child { color: var(--muted); font-size: 1.08rem; }
.service-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 20px; }
.service-card { padding: 28px; min-height: 270px; border: 1px solid var(--line); border-radius: 10px; background: linear-gradient(180deg,#fff,#fbf9fc); box-shadow: 0 8px 20px rgba(52,32,68,.05); }
.service-icon { width: 52px; height: 52px; display: grid; place-items: center; margin-bottom: 20px; border-radius: 10px; color: #fff; background: var(--purple); font-size: 1.5rem; font-weight: 800; }
.service-card p { margin: 0; color: var(--muted); }
.purple-section { color: #fff; background: linear-gradient(135deg,var(--purple-deep),var(--purple)); }
.purple-section h2 { color: #fff; }
.split-grid { display: grid; grid-template-columns: 1.08fr .92fr; gap: 72px; align-items: start; }
.large-copy { max-width: 690px; color: rgba(255,255,255,.82); font-size: 1.12rem; }
.tick-list { margin: 28px 0 0; padding: 0; list-style: none; }
.tick-list li { position: relative; padding: 12px 0 12px 32px; border-top: 1px solid rgba(255,255,255,.16); }
.tick-list li::before { content: "✓"; position: absolute; left: 0; color: var(--green-soft); font-weight: 800; }
.proof-card { padding: 34px; background: #fff; color: var(--ink); border-radius: 12px; box-shadow: 0 20px 50px rgba(0,0,0,.18); }
.proof-kicker { color: var(--purple); font-weight: 800; }
.proof-list { display: grid; grid-template-columns: 1fr 1fr; gap: 8px; margin: 18px 0 28px; }
.proof-list span { padding: 10px 12px; background: var(--lilac-2); border: 1px solid var(--line); border-radius: 6px; font-size: .9rem; }
.proof-card blockquote { margin: 0; padding: 20px 0 0; border-top: 1px solid var(--line); color: var(--purple-deep); font-size: 1.15rem; font-style: italic; }
.results-grid { display: grid; grid-template-columns: repeat(4,1fr); gap: 18px; }
.results-grid article { padding: 26px; background: var(--lilac-2); border-top: 5px solid var(--green); border-radius: 8px; }
.result-number { display: block; margin-bottom: 20px; color: var(--purple); font-weight: 800; }
.results-grid p { color: var(--muted); }
.results-grid strong { color: var(--purple); }
.about-section { background: #f8f7f5; }
.about-grid { display: grid; grid-template-columns: .68fr 1.32fr; gap: 70px; align-items: center; }
.portrait-frame { max-width: 390px; padding: 18px; border-radius: 18px; background: #fff; border: 1px solid var(--line); box-shadow: var(--shadow); }
.portrait-frame img { width: 100%; aspect-ratio: 3/4; object-fit: cover; object-position: center top; border-radius: 10px; }
.about-copy > p { color: var(--muted); font-size: 1.05rem; }
.about-tags { display: flex; flex-wrap: wrap; gap: 9px; margin-top: 26px; }
.about-tags span { padding: 9px 13px; border-radius: 999px; background: var(--lilac); color: var(--purple-deep); font-size: .88rem; font-weight: 700; }
.contact-section { padding: 84px 0; background: var(--purple-deep); color: #fff; }
.contact-grid { display: grid; grid-template-columns: 1.25fr .75fr; gap: 70px; align-items: center; }
.contact-section h2 { color: #fff; }
.contact-section p { color: rgba(255,255,255,.8); }
.contact-card { padding: 28px; background: #fff; color: var(--ink); border-radius: 10px; }
.contact-card > a:not(.button), .contact-card > span { display: block; margin-bottom: 12px; }
.contact-card > a:not(.button) { color: var(--purple); font-size: 1.15rem; font-weight: 800; text-decoration: none; }
.contact-card > span { color: var(--muted); font-size: .92rem; }
.full { width: 100%; margin-top: 16px; }
.footer { padding: 26px 0; background: #24152f; color: rgba(255,255,255,.74); }
.footer-grid { display: grid; grid-template-columns: 220px 1fr auto; gap: 28px; align-items: center; }
.footer img { width: 210px; filter: brightness(0) invert(1); opacity: .9; }
.footer p { margin: 0; font-size: .88rem; }
@media (max-width: 960px) {
  .menu-button { display: block; }
  .main-nav { position: absolute; top: 84px; left: 20px; right: 20px; display: none; flex-direction: column; align-items: stretch; gap: 4px; padding: 18px; background: #fff; border: 1px solid var(--line); box-shadow: var(--shadow); }
  .main-nav.open { display: flex; }
  .main-nav a { padding: 10px; }
  .hero-grid, .split-grid, .about-grid, .contact-grid { grid-template-columns: 1fr; }
  .service-grid { grid-template-columns: repeat(2,1fr); }
  .results-grid { grid-template-columns: repeat(2,1fr); }
  .hero-grid { gap: 40px; min-height: auto; }
  .why-card { max-width: 700px; }
}
@media (max-width: 680px) {
  .wrap { width: min(100% - 26px,1180px); }
  .nav-row { min-height: 74px; }
  .logo-link img { width: 210px; }
  .hero-grid { padding: 62px 0; }
  h1 { font-size: 2.75rem; }
  h2 { font-size: 2.1rem; }
  .audience-grid, .service-grid, .results-grid, .footer-grid { grid-template-columns: 1fr; }
  .audience-grid article + article { border-left: 0; border-top: 1px solid rgba(255,255,255,.24); }
  .audience-grid article { padding: 28px 18px; }
  .section { padding: 74px 0; }
  .proof-list { grid-template-columns: 1fr; }
  .footer-grid { text-align: center; justify-items: center; }
}